In the marketing world, the consideration set is a highly coveted place within consumer behavior. While it’s no final decision, it is the set of options that a potential consumer deems valuable enough to consider when putting down their money on something.
Today, I’d like to present to you my personal, A-race, marathon consideration set. I’ll pretend that it’s a highly esteemed set of options that marketers are crossing their fingers for me to choose, but in reality, it’s more like what part of the country am I going to drag Chicken Face to next.
1. Rock ‘N Roll “Strip At Night” Marathon – Dec. 4, 2011
So here’s the funny thing about this marathon, I’m already registered for it! However, my original plan was to run it after Fresno and take it in as a fun run (as fun as 26.2 miles can be). The thought of making this race my new A-race is daunting given that it starts at 4 p.m. While this could sound appealing, here’s the catch: I usually loathe running at night. Well, I usually loathe running after work because by the time I’m home, I just want to eat and be lazy. It’s apparently flat, fast and full of “entertainment.” What’s a girl to do?
2. Disney Marathon – Jan. 8, 2011
Not a race Chicken Face would want to go to, but I think I could convince my mom to spend a weekend reminiscing about my childhood in the happiest place on earth. Have you run this race? How humid is it? This race is ridiculously expensive, is it worth it?
3. Rock ‘N Roll Arizona – Jan. 15, 2011
Closer to home than Florida and is an opportunity to explore a new west coast state. Supposedly flat and fast, and a ticket down south wouldn’t be that expensive. The downside: it’s $135! Holy expensive! Tell me, have you heard anything about this race?
4. ING Miami Marathon – Jan. 29, 2011
I don’t know much about this race other than going to Miami in January sounds like a dream. Plus, I like to drag Chicken Face to new parts of the country that he would otherwise not choose to go to. That’s how I got him to fall in love with Chicago, right Chicken Face?
So there you have it folks – my initial consideration set. Did I miss any races that should be on my radar? Specifically any in California?
Thanks for your help and happy running!